Jimi Hendrix
Monday, March 8, 2010 saw the release of Valleys of Neptune, a specially curated album of 12 stunning studio recordings. Centered around tracks recorded during a pivotal and turbulent four-month period in 1969, Valleys of Neptune unveils the original Jimi Hendrix Experience’s final studio recordings. Here the group lays down the foundation for its follow-up to Electric Ladyland, alongside the guitar superhero’s first sessions with bassist Billy Cox, an old army buddy he’d recruited into his new ensemble.
Valleys of Neptune offers more than 60 minutes of previously unreleased Jimi Hendrix music, originally recorded, and newly mixed for this historic release, by Hendrix’s longtime engineer Eddie Kramer, who first worked with the guitarist on Are You Experienced? in 1967.
Campaign highlights: Clashmusic and Gigwise Jimi iPod competitions, a Times Online music feature and competition, an NME.com Video Box feature and a Carling Win Win Win promotion