Digital Rebel

“one of the most productive and on point digital firms I’ve worked with, great vision and amazing results.”

Dani Stephenson, Straight Forward Music Group

“…creative ideas, great contacts, enthusiasm and general loveliness. A pleasure to work with!”

Olivia Walker, Sony Music

“…do the things that really matter in an effective campaign: excellent reporting, proactive, super creative …”

Kate Hendry, Absolute Marketing

“…brilliant to work with & full of ideas, filling artist schedules with interesting online promotion”

Nancy Coburn, Decca Records

“A dynamic PR team who are passionate about product”

M Jenkins, Universal Pictures

“A friendly, personable, committed team I would recommend Digital Rebel as an agency a cut above the rest.”

Tom Jarvis , E1

“Digital Rebel have quickly established themselves as one of the best Digital PR teams in the music industry.”

Daniel Hinchliffe - Soundcheck Ent

Avril Lavigne

Two years in the making, singer-songwriter Avril Lavigne’s fourth studio album, Goodbye Lullaby, was released by Columbia Records on 7th March 2011.  Lavigne debuted the first single “What the Hell” in spectacular fashion on New Year’s Eve during “Dick Clark’s Rockin’ New Year’s Eve.”

Avril continued to share with her fans her personal experiences through her writing and music, and Goodbye Lullaby is a further evolution of this, propelled by a more raw and organic sound. Avril Lavigne has made an indelible mark on the music community, selling more than 30 million albums worldwide.

Campaign Highlights: MSN Xclusives promotion via a special Fan Q&A event, Heatworld ‘Track by Track’  feature, key interviews with Sugarscape and Digital Spy and extensive Bangshowbiz news coverage.

Project Info


Columbia Records

Other Projects

Share this project

  • Print
  • Digg
  • Facebook
  • Google Bookmarks
  • email
  • Live
  • MySpace
  • RSS
  • StumbleUpon
  • Tumblr
  • Twitter

Back To All Projects