Avril Lavigne
Two years in the making, singer-songwriter Avril Lavigne’s fourth studio album, Goodbye Lullaby, was released by Columbia Records on 7th March 2011. Lavigne debuted the first single “What the Hell” in spectacular fashion on New Year’s Eve during “Dick Clark’s Rockin’ New Year’s Eve.”
Avril continued to share with her fans her personal experiences through her writing and music, and Goodbye Lullaby is a further evolution of this, propelled by a more raw and organic sound. Avril Lavigne has made an indelible mark on the music community, selling more than 30 million albums worldwide.
Campaign Highlights: MSN Xclusives promotion via a special Fan Q&A event, Heatworld ‘Track by Track’ feature, key interviews with Sugarscape and Digital Spy and extensive Bangshowbiz news coverage.