Big Time Rush
Hugely popular on both sides of the Atlantic, America’s hottest boy band Big Time Rush have sold more than 2 million digital tracks worldwide. Their debut album, BTR, released on Columbia Records in the U.S., landed the no. 3 spot on the Billboard Top 200 Albums chart in 2010 and is now certified GOLD having sold more than 500,000 albums. Their debut album was the top international debut in Germany in April and is currently a Top 5 international album in Mexico. The UK version of the album, releases 11th July and will comprise of the 11 songs on the U.S. album plus bonus tracks.
Campaign highlights: MSN video interview – this is very unusual for an act that at the time hadn’t even released a single in the UK!