Digital Rebel

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Dani Stephenson, Straight Forward Music Group

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Olivia Walker, Sony Music

“…do the things that really matter in an effective campaign: excellent reporting, proactive, super creative …”

Kate Hendry, Absolute Marketing

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Nancy Coburn, Decca Records

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M Jenkins, Universal Pictures

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Tom Jarvis , E1

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Daniel Hinchliffe - Soundcheck Ent


2015 is here, a new year, bringing with it new music from one of the UK’s longest running bands Blue. United as ever, the band celebrates fourteen years together with the release of their upcoming single ‘King of the World.’

The highly anticipated single will see the band moving forward with a new musical direction complimented by a revamped image which denotes the next chapter for one of Britain’s most loved bands.

‘King of the World’ finds Blue stepping into soulful territory. The effortlessly infectious and upbeat track, features leading vocals from Simon Webbe and flawless harmonies that showcase fourteen years of working together. The feel good track encapsulates the bands personalities and everything to love about the cheeky chaps of Blue.

Back in the spotlight and stronger than ever, the four best friends and doting fathers have an exciting year ahead. They follow the single release by embarking on a sixteen date UK headline tour in March, which kicks off in Portsmouth.

“A new TV show, album and tour mean that we are all looking forward to 2015. It’s looking to be a great year and we are excited to share our newest chapter with the fans” says Duncan

“Fourteen years later and we are still evolving as a band. We’re proud of that. Music binds me, Lee, Duncan and Antony together, it means everything to us.” Says Simon

“2015 is all about the music for us. We are beyond grateful to all those who have stuck by us. The new single is a thank you to those people who haven’t left our side” Says Lee

“As we’ve got older our music tastes have changed and the new single reflects that. It’s an exciting time for the band and we’re feeling very positive about the year to come “Says Antony

Blue will continue to go from strength to strength in 2015.

Project Info


Sony CMG

Campaign Link

Blue's Official Twitter

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