Cover Drive
Bringing a new sound to the UK airwaves, meet Cover Drive, the latest import from Barbados, set to be one of the biggest new band launches of the year. Blasting off with single Lick Ya Down, released through Polydor Records recorded in L.A. with J.R. Rotem (Jason Derulo, Nicki Minaj), is breezy, bass-driven dancehall-pop, based on a Bajan phrase that means ‘to knock you down’.
The eclectic group consists of singer/ songwriter Manda Reifer (20); guitarist Barry “Bar-Man” Hill (22); bassist Jamar “Toast” Harding (18) and drummer/vocalist T-Ray Armstrong (17). Taking their influences from a range of genres including pop, ska and rock, they have created a unique blend of pop music influenced by their Caribbean roots, which they have dubbed ‘Cari-Pop’.
In the studio with such luminary producers as Steve Mac (JLS, The Saturdays, Kelly Clarkson), StarGate (Rihanna, Ne-Yo, Jennifer Lopez) and Future Cut (Lily Allen, Nicole Scherzinger, Estelle), their debut album, due later this year, is shaping up to be a smash hit.
Campaign Highlights: first listen with PopJustice and live session for SBTV
